When discussing TikTok and its omnipresent influence, one thing is crystal clear: this apocalyptic vortex of mini videos is not just a virtual playground but also a serious tool for global marketing. Or so they tell us. Because while tech moguls and marketing “fresh-brained gurus” insist that TikTok is redefining business strategies, what really redefines is humanity’s capacity to waste time in the most meaningless way imaginable.

Let’s be brutally honest: TikTok is not a creative platform for mass expression and sharing of “brilliant” ideas. No, it’s a landfill of bite-sized, algorithmically seductive content where users, with the attention span of a goldfish, believe that five seconds of dancing to a generic beat represents a new renaissance of human art. This platform thrives on human weaknesses, it lures us with dopamine and short-term satisfaction while simultaneously stripping us of any meaningful perspective on the real world.

Seriously, what’s next? Instagram for pets philosophizing about existentialism? Even worse—TikTok has already created a generation that believes their curated trends are the measure of truth and reality. It’s astonishing that people (not just kids) turn to TikTok to align their (mostly nonexistent) opinions or stances on something as banal as, say, which airline to take for their vacation. How exactly is TikTok, and reviews by airheads endlessly scrolling through equally moronic uploads by their clones, a credible source for reviews?

Entitled consumers demand first-class service but for free, of course, because they’re “influencers,” for God’s sake. We should equate influencers, gold diggers, and prostitutes—they’re essentially the same thing. OK prostitutes actually do something for the money.

They say TikTok is the ultimate tool for reaching younger generations, who, according to this narrative, represent the customers of the future. Great! So why not entrust marketing to a platform where your ad must be “sandwiched” between two “challenges” to a track that sounds like it was written by a caffeinated insomniac at midnight?

Marketing on TikTok isn’t a revolution. It’s adaptation, like a cat chasing a laser pointer. Users aren’t buying values or stories; they’re buying moments of fleeting identification. A single “heart” or “share” isn’t a profound connection with a brand; it’s digital charity.

Let’s get real. On a global scale, TikTok’s fate has the potential to change the paradigm of platforms shaping our daily lives. Will we, as a civilization, move from doomscrolling to meaningful contribution? Unlikely. The issue isn’t just TikTok, but a society obsessed with instant gratification and narcissistic displays of self-“awareness.”

The only thing TikTok truly offers global business is a warning: integrate it into your strategy, or your competitors will reach users before you do. That’s the law of this new Wild West, where algorithmic chaos, reigns and moral compasses are non-existent.

BTW, I was never ever fan of TikTok, not for B2B or even B2C. Honestly I think that would be insult for target audience I would like to get into services or products I marketed. Maybe, but just maybe, if I was enabling sales of cheap, glittering rags (someone call it fashion) or bizarre masks for mobile phone protection, I would. Big maybe.

A world without TikTok would be a better place—for starters, people would have to find real reasons to laugh. Would we consume less? Maybe. But I’d rather live in a world where we’re less like consumerist zombies and more like human beings with actual connections and values.

TikTok isn’t a mirror of society. It’s a digital jungle where the clueless thrive, and illusionists profit from the weaknesses of others. If we call it a “marketing revolution,” then it’s one lethal to intelligence. Because reality is dull compared to TikTok—and that’s perfectly fine.

To finish with this, I’m totally against banning any platform, TikTok including, I would rather leave control over to parents. BTW, what is happening with AI? Deepseek? Interesting😊